HRM · Marketing · Teaching

Hooria Muthar

Educator and early-career researcher specializing in Human Resource Management and Marketing. Teaches MGT-253 Principles of Marketing at The Women University Multan (IMS), with research on consumer mindfulness, social media marketing, and purchase intentions.

Download CV (PDF) Course site: MGT-253 View résumé Contact
Email · hooriamuthar@gmail.com Phone · +92 307-2322212 Based in · Multan, Pakistan
About

Academic profile rooted in HRM and Marketing

Hooria Muthar brings together classroom teaching, applied HR experience, and research on how digital environments shape consumer attention and purchase decisions. She works at the intersection of marketing strategy, human resource practice, and research methodology.

Teaching

Classroom & course design

Delivers MGT-253 Principles of Marketing for Year-2 BBA students at The Women University Multan, covering STP, the marketing mix, consumer behavior, and integrated marketing communication.

Research

Mindfulness & digital markets

MS thesis examines consumer mindfulness in the age of social media. Conference papers address social media marketing and purchase intentions, plus AI for sustainable business contexts.

Practice

HR operations exposure

HR internship at MSK International (pharmaceutical) included documentation, interview scheduling, employee records, and observing compliance practices across departments.

Teaching

MGT-253 Principles of Marketing

Compulsory 3-credit course for Year-2, 4th Semester students at the Institute of Management Sciences, The Women University Multan. Full course materials live on the dedicated course site.

Course focus

Introduces strategic marketing planning, marketing research, product planning and development, promotion, distribution, and pricing. Students build sound knowledge of marketing principles, market types and purchase behavior, and customer-driven marketing strategy (STP).

  • CodeMGT-253
  • Credits03 · Compulsory
  • LevelYear 2 · 4th Semester
  • SDG linkSDG 04 Quality Education

Open course site →

Core texts

Primary readings for the semester:

  • Kotler, Armstrong, Agnihotri & Haque — Principles of Marketing: A South Asian Perspective (13e)
  • Kotler & Armstrong — Principles of Marketing (16e)

Department: Institute of Management Sciences, WUM

Research

Thesis, papers & scholarly development

Selected scholarship and research-training workshops.

MS Thesis

Consumer Mindfulness in the Age of Social Media

MS Business Studies (HR & Marketing), The Women University Multan · 2023–2025

Shaping Purchase Intentions Through Social Media Marketing

Kanwal, M., Mutahir, H., Sabir, M. (Dec 12–14, 2024). Paper presented at the 4th International Conference on Economic Issues and Sustainable Development (EISD), The Women University Multan, Pakistan, pp. 74–75.

EISD 2024 · Certificate of Appreciation

Paper presentation — AI for Sustainable Business

Muthar, H., Kanwal, M. (2025). Presented at the 3rd International Conference on AI for Sustainable Business, Ethical Innovations, and Entrepreneurial Practices, University of Management and Technology (UMT), Lahore, June 18–19, 2025. Certified recognition by the School of Professional Advancement, UMT.

UMT · June 2025

Workshops & certifications

  • Certificate of Appreciation, EISD International Conference — 2024
  • One-Day Workshop on Structural Equation Modeling Using SmartPLS 4 — 2025
  • Two-Day Workshop on Research Methodology for Beginners — 2025

Academic competitions

  • International Kangaroo Linguistic Contest (Class 11 & 12) — 2017
  • AFAQ Encyclopedia Quiz Competition
  • HRCA Quiz Competition — Silver medal
Experience

Professional experience

Teaching appointment

Instructor — MGT-253 Principles of Marketing

Institute of Management Sciences · The Women University Multan

  • Teach compulsory undergraduate marketing principles (3 credit hours) covering strategic planning, STP, consumer and business markets, and the marketing mix.
  • Support student learning through case discussion, project presentations, and alignment with Kotler-based core texts.
  • Maintain a public course site at mgt-253.pages.dev.
Internship

HR Intern

MSK International · Pharmaceutical company

  • Assisted with documentation processes, interview scheduling, and maintenance of employee records.
  • Helped organize HR files, coordinated with departments, and observed HR compliance practices.
Education

Academic qualifications

2023 – 2025

MS — Business Studies (HR & Marketing)

The Women University Multan, Pakistan · CGPA 3.4 / 4.0

  • Specialization in Human Resource Management and Marketing.
  • Thesis: Consumer Mindfulness in the Age of Social Media.
2019 – 2023

BBA — Marketing

The Women University Multan, Pakistan · CGPA 3.28 / 4.0

  • Undergraduate specialization in marketing within Business Studies.
Capabilities

Research methods, teaching & scholarly practice

Research methods

  • PLS-SEM (SmartPLS 4)
  • Quantitative analysis (SPSS)
  • Survey design & measurement
  • Consumer / social media research
  • Academic research writing
  • Conference paper development

Teaching & scholarly practice

  • Undergraduate marketing instruction
  • Course design & delivery (MGT-253)
  • Case discussion facilitation
  • Literature review & synthesis
  • Research presentation
  • Professional documentation (HR contexts)

Contact

Open to PhD supervision conversations, research collaboration, and teaching roles in marketing and consumer behavior.